Hur viktigt är det att visa närvaro på Youtube?

Youtube, som når 5 miljarder videovisningar varje dag, betjänar cirka 2,5 gånger fleranvändare än Instagram med i genomsnitt 2 miljarder månads användare enligt uppgifter sompublicerades 2019 Bland de sociala mediekanalerna är Youtube den enda som bara delar medvideor därför är det en viktig plattform där användare ska vara aktiva jämfört med andrakanaler. Naturligtvis med tanke på faktorer som videoredigering, tid och budget tänker manom det är värt det. Här ville vi ge dig mycket okänd information om Youtube.

Not just a social platform

In addition to being a video-sharing channel, Youtube is also the second most used search engine in the world, such as Google and Yandex. In other words, if you’re present on YouTube then it means you also benefit from an average of 3 billion search markets per month. If your video meets a need or is content that can create long-term interest, your brand will also be visible for a long time when searching.

In short, your video is much more likely to appear on YouTube than on another social media channel. It’s possible that it still will be monitored years later.

The group that increases on YouTube

They usually know YouTube as a platform that younger people use. People aged 35 and over have recently been rising 1.6 times faster than average users. These people are using YouTube to discover more about the new products and services. Keeping in mind these, a presence on YouTube is a logical reason.

According to a survey, Youtube reaches about 95% of adults every month. Besides, in recent years in Turkey, the monthly viewing of channels such as NTV, CNN Turk, which usually consist of news and political content, has increased at a rate of 5 times.

60% of people prefer video platforms instead of TV

Day by day, the influence and use of such platforms are increasing. Instead of streaming a particular program, it seems much more convenient for people to choose to watch the channel they want when and on the platform they want. 60% of people use video platforms like Youtube instead of TV.

YouTube decides 70% of the videos people watch on YouTube

Youtube always offers and shows users similar content according to the videos they watch or what they are looking for using its algorithms. Interestingly, 70% of the total videos viewed on YouTube consist of videos that the company recommends to its users according to algorithms. Youtube is an extremely important channel for brands to produce videos specific to their target audience they target and observe how their campaigns are performing.